What is email marketing software and why do you need it?
Email marketing software is a tool that marketers use to successfully increase their sales and reach out to more people.
This software allows the user to create, dispatch and monitor messages over various channels such as social media.
It also provides reports for those interested in understanding stats about their email campaigns such as open rates and click-throughs.
Using an email marketing software to reach your target audience is a smart way of boosting sales and conversions.
People can be specific with their targeting, which means that each recipient receives the right message for them at the perfect time.
The best thing about this kind of marketing tool is that it provides you insights on how well your campaigns are performing.
With this information, you can easily optimize them to improve future deliveries and ROI.
The software allows marketers to target their audience based on geographical location, age or gender preferences, interests and behavior patterns via email inboxes across social media platforms such as Facebook Messenger, Twitter etc.
Companies can also make use of visual elements like images and videos to convey their message.
To maximize the impact, they can send personalized messages with each contact’s name included in the content.
What is Email Marketing?
The term email marketing refers to an entire series of activities, from writing the content of a message, through sending it to your audience, to tracking its open rate and conversion rates.
The term “digital marketing” has been used to describe activities like email marketing since the early days of the internet. Because of this wide definition, many companies that do not consider themselves to be part of the “email marketing industry” are still engaging in this sort of digital strategy.
Email Marketing is a form of Advertising that delivers an electronic message, including ad content and a link to the advertiser’s website, directly to a person’s email inbox.
In this article we are going we see the list of email marketing software with would help us in day to day life as e-mail has become our daily need so taking support of good email softwere would help you get you best result in making your life very easy.
What is an Email List?
Email Lists are a way to collect email addresses of people who are interested in your Services or Products.
You can build your mailing lists manually with any free sign ups forms like this one.
The latter is much more effective because you can grow your list by encouraging people who visit your site or blog to sign up for your email newsletter, without the need to manually add them one-by-one to a database.
Best email Marketing Software
Mailchimp
Mailchimp is email marketing software that allows for companies and individuals to send subscriptions, drip campaigns, and newsletters. It’s an inexpensive way to engage with audiences and customers.
MailChimp is a popular email marketing software used by several people to send out mass emails.
Mailchimp is used by over 14 million people worldwide to improve their marketing efforts. It has been around since 2001 and has a strong community online consisting of expert users, tutorials for beginners and a very active forum for support.
This includes individuals and companies of all sizes in over 150 countries worldwide. Their main competitors include MadMimi, Emma, Mailerlite and Zapier.
It supports social media marketing and features handy integrations that make it easy to promote your brand across many other platforms and apps.
It has tools for creating the best responsive bulk email templates, online surveys and sophisticated analytics.
While it is easy to use, there are some advanced features that customers need to be aware of. For example, creating an RSS-to-email campaign requires extra knowledge and work if you want the emails to look good (as opposed to plain text).
eConsultancy suggest Mailchimp as the best email marketing tool for small businesses “if you are looking to grow your business, don’t do it alone.”
It is worth noting that Mailchimp has a strong online community and a very active forum, which allows for support from other users.
You can sign up for this software by creating an account and adding your first contacts through the interface.
The dashboard lets you preview how your email will look like on various devices including desktop, mobile phones, tablets and Apple Watch.
MailChimp even has a mobile app for both Android and iOS users.
Besides, it has a free plan option for small businesses and is easy to set up.
Signing up with Mailchimp is free for the first month, although you can only have 2,000 subscribers and 12,000 emails per month.
There are different option for the paid versions as mention below
Aweber
Aweber is an email marketing software where you can send different emails to your subscribers through autoresponders, campaign management apps, and engagement tools that are useful for increasing the number of orders by up to 1000%.
It has options for creating popup forms, landing pages and interactive online surveys.
You can create attractive branded HTML templates with Aweber that will make your emails stand out on users’ screens.
Besides, it’s easy to integrate email marketing software into WordPress website and customize the appearance of your messages.
Also, you can organize custom welcome/registration forms for your visitors and manage multiple lists.
This software can be integrated with Google Analytics, sales funnel tools and other third-party applications for further functionality.
MailerLite
MailerLite is a free email marketing tool that allows you to design your emails and send them out to a wide list of contacts.
It supports popular email formats with attachments of various types, such as .doc/.docx, .pdf, .zip/.rar and image files. This software is easy to set up and use.
Besides, it’s possible to import contacts from Google Mail or other email accounts like Yahoo, Fastmail etc.
It has a number of advanced features including subscriptions management, order tracking, file attachments and two-way email communication.
You can even create a form with custom CSS, HTML and code on your website to collect the emails of new subscribers at any time.
Wishpond Email Marketing
Wishpond is an email marketing software for collecting leads via popups, landing pages and surveys.
It has a feature of A/B testing that allows you to test different versions of your email campaign to determine which one performs better among users.
Besides, it supports various third-party integrations with applications like Salesforce and MailChimp to help you streamline your marketing processes.
This software offers a 14-day free trial period for all users for a limited number of contacts.
Mailrelay
Mailrelay is a free email marketing software that lets you send high-quality HTML emails to your customers.
It supports websites and blogs where the contact form can be added to collect subscribers’ information for mass mailing purposes.
This platform has templates with social media links, mobile app banners and tracking codes where you can personalize your emails.
Besides, it’s possible to view reports of all sent messages in a convenient format on Mail relay dashboard.
You can even track the performance of your email campaigns as well as notifications about contacts’ activity by logging into the platform.
This software is compatible with various popular email marketing platforms such as Aweber, GetResponse, iContact and many others.
Campaigner
Campaigner changes the way your campaign operates by collapsing the gap between inbox and platform.
Campaigner’s integrations with other third-party apps and services turn email marketing into a centralized, simplified process.
Campaigner has a variety of features that are designed to help you operate your campaign more efficiently.
Compose an email once and see it everywhere in real time.
The copy you write in the Campaigner composer is automatically updated in Facebook ads, landing pages on your site, and templates sent out using Campaigner’s API for transactional emails.
Campaigner also offers tools to manage your subscribers, segment them based on their behaviors and interests, create automated workflows to trigger when someone performs an action in email or across your site, and send consistent messages across all channels.
It is used by thousands of companies including Lyft, L’Oreal, Unbounce & OLX to manage their email marketing.
Campaigner has built in integrations to help you send emails across multiple channels without the headache of updating each individual provider.
Campaigner currently integrate with MailChimp, Facebook Ads and Power Editor, AWeber, HubSpot, Bronto, Active Campaign and more with plans to continue expanding our list.
You can send a message out to your email list, and see it in Facebook Ads, Instagram ads and include a collocation on your landing pages.
If you have a custom transactional email workflow or would like to use Campaigner’s API to automate something specific for your company, we also have built in tools to quickly implement your workflow.
You can trigger workflows based on specific subscriber behaviors or actions they take on your website, like signing up for a webinar or buying something from your store.
This helps make it easy to create drip campaigns to nurture leads across all stages of the funnel.
Campaigner’s integrations help you manage subscribers by bringing in their data from multiple sources and giving you the tools to segment them based on their behavior and interests to send more relevant messaging.
Segment subscribers based on signup form, purchase history, page views or by custom tags so you can target your messaging with greater accuracy.
Adjust Your Timings
Campaigner’s timing tool allows you to quickly change when a message is delivered by dragging and dropping messages in your queue.
This allows you to optimize the time of day when messages are sent, ensuring more subscribers see your email during their active hours.
Schedule Messages
Campaigner can send messages at a specific date and time while keeping track of the status of every message, making sure nothing gets missed.
With Campaigner, you can send your email at 12:00 am and know that we’ll deliver it at the optimal time for each subscriber based on their location.
Schedule Recurring Messages
Create recurring messages so you don’t have to keep scheduling the same thing over and over again.
Create a weekly newsletter once and set it to automatically send on weekdays so you know your readers are getting it during their workday.
You can create automations to do things like sending someone a survey after they’ve opened your email 3 times.
Campaigner has an open API that allows for customized workflows to be produced by developers who are familiar with coding and understand the ins and outs of how an API works.
The API is a great choice for those seeking more advanced integrations as well as custom transactional emails, such as drip campaigns.
Campaigner offers a handful of built-in integrations that make it easy for marketers to add on additional channels such as CRM (i.e., Salesforce) and web analytics (i.e., Google Analytics).
If you want more control over your emails, we also offer an open API with documentation available on GitHub so that you can create, test, and integrate your own custom data sources.
Campaigners give our users the tools to personalize their marketing across all channels without having to reupload their same contacts list time after time, saving them hours of work each week.
Our UI allows for drag and drop editing, making it easy to rearrange the order of your contacts, automatically merge entire groups of subscribers together or specific subgroups that you may have.
Campaigners give marketers the flexibility to select exactly who they want their message to go out to, so it’s not wasted on people who are never going to buy from them.
Many of our users take advantage of our Drag & Drop Email Builder which helps streamline the workflow of creating marketing emails.
It’s a great way to easily build email templates and play around with different layouts without having to know how to code HTML.
Campaigner is built for marketers by marketers, so Campaigner understand that ease of use is imperative in today’s competitive landscape.
This is why Campaigner allow our users to schedule their messages, set up follow up sequences and choose from a variety of automations.
Campaigners drag and drop interface is simple enough for those with no coding background to use, but flexible enough for those who want even more control over their emails.
EmailOctopus
EmailOctopus is an email marketing tool that offers the most advanced email automation features to improve the performance of your business.
It allows you to create landing pages and campaign forms for sending newsletters with a customizable template.
Besides, it has an A/B testing feature that allows you to test different variations of email campaigns to determine which one works better among users.
This platform offers integration options with applications like Salesforce and Zendesk to help you automate your workflows.
One of the drawbacks is that EmailOctopus doesn’t offer a free trial period for new users, but it has a pricing model based on the number of emails sent.
SendPulse
SendPulse is an email marketing software tool that lets you create customized newsletters with different layouts using drag & drop editor.
It has a number of features for users like templates with video support, advanced reporting and autoresponders to help you automate the workflow of your contact campaigns.
It also offers a number of integrations with Salesforce, Google Analytics and Hootsuite.
TinyLetter
TinyLetter is an email marketing software that offers features such as various subscription options, allowed HTML tags and templates with embedded graphics.
It is compatible with platforms like MailChimp, iContact or Aweber to help you increase the performance of your email campaigns.
However, it doesn’t offer a bulk send option for contact lists larger than 2,000 contacts and lacks reporting tools for users to analyze their email campaigns.
ActiveCampaign
ActiveCampaign is one of the most advanced email marketing software available on the market and offers unlimited API access for users to integrate with other applications.
It allows you to create newsletter templates with HTML code and video support, making it easier for you to personalize the look-and-feel of your messages.
This platform supports a number of email marketing solutions like AWeber, MailChimp etc to help you create and send bulk emails easily.
It has integrations with Salesforce, Google Analytics and Facebook for marketers to streamline their workflows. One of the drawbacks is that it doesn’t offer a free trial period for new users.
GetResponse
GetResponse is an email marketing tool that offers features such as bulk email sending, permission-based lists and landing pages for creating a professional image of your business.
It has integrations with Google Analytics, Facebook and Twitter to help you streamline your workflow.
The downside is that it doesn’t offer a free trial period for new users.
One of the drawbacks is that it doesn’t offer a free trial period for new users.
Also, GetResponse has open-sourced its code on GitHub and allows additional features to be added via plugins.
The downside is that there are no official plugins for third-party developers to create plugins.
Constant Contact
Constant Contact is an email marketing platform that offers features such as advertising management, salesforce integration and online store creation to help you automate your workflow.
It also supports AWeber, MailChimp and other email marketing solutions such as for bulk email sending.
It allows you to create professional newsletters using drag & drop editor with support for HTML code, making it easier for you to customize the appearance of your messages.
One of the drawbacks is that Constant Contact doesn’t offer pricing packages for businesses with a low number of contacts.
Another issue is that it doesn’t support store creation, but allows you to create online stores using third-party tools such as Shopify.
Keap Infusionsoft Email Markeing Software
Infusionsoft is an integrated marketing platform that offers features like sales funnel management and advertising management for small businesses to help them automate their workflow.
It also integrates with a number of email marketing solutions like AWeber, MailChimp etc to help businesses create and send bulk emails easily.
It allows you to create professional newsletters using drag & drop editor with support for HTML code, making it easier to customize the look-and-feel of your messages.
One of the drawbacks is that Infusionsoft doesn’t offer pricing packages for businesses with a low number of contacts.
It also lacks customer support services as compared to other providers in this list.
Pabbly
Pabbly’s email marketing software also makes sure you are in control of your campaign.
If you want to make an update or change anything about a message you’ve already sent, you can do it all from your Pabbly account.
You’ll also be able to monitor how many people are reading your message, what links they are clicking on within your message, and how long they’re spending time on each page.
This type of data is extremely valuable because once you know which links people are actually interested in, you can make more relevant links within your followup sequence.
Also, Pabbly’s email marketing software lets you see how many of your contacts are opening their messages and clicking on links which means it’s easier to identify the contacts that you should continue to communicate with.
With Pabbly, you can form dynamic emails, set up automated followup emails, schedule when your message will be sent down to the minute or day of week, and have it delivered straight into their inbox.
You can also connect with other types of messaging services like Facebook & Twitter so people are more likely to hear what you have to say without having to change their association preferences.
Once someone reaches out for more information about your business or product they’ll automatically go right back into an auto responder sequence customized just for them.
When you first sign up with Pabbly you should set up a list of contacts so you can easily send out an email right away.
You have the ability to import contacts from your Gmail, Hotmail, or Yahoo email account.
Also you can upload contacts from an Excel spreadsheet, which is useful if you already have a large list of contacts you want to send your message out to.
You can create a list of contacts based on multiple criteria such as age, interests, location etc…
Once your list is ready you can build a series of automated sequences that will follow the lead from their first visit to your website until they buy something.
You can add various steps into the process, such as sending reports or offering discounts for example.
Since Pabbly has an autoresponder feature you can schedule when new messages go out so you don’t have to worry about being available at a certain time.
You can use Pabbly’s sales automation tools to get in touch with clients, students, employees, family members etc…
All of your contacts that you add into Pabbly will be organized neatly by tags which makes it easy for you to see each contact’s stats and details.
You can create multiple groups of contacts since Pabbly allows you to add up to 10,000 different people in your list.
Plus it has a builtin email scheduler which allows you to set when every message goes out and who gets them.
You’ll also be able to see who is marking your messages as spam, plus you’ll find out if any of your contacts have unsubscribed or blocked your email address.
Pabbly offers a month free trial and a 30day money back guarantee so there’s no risk to signing up for their service today.
Drip
Drip is an email marketing platform that offers features such as sales funnel and advertising management to help businesses automate their workflow.
It integrates with a number of email marketing solutions like MailChimp, Constant Contact etc to help users create and send bulk emails easily.
It also allows you to create professional newsletters using drag & drop editor with support for HTML code, making it easier to customize the look-and-feel of your messages.
One of the drawbacks is that Drip doesn’t offer pricing packages for businesses with a low number of contacts, making it expensive.
Another drawback is that Drip lacks customer support services as compared to other providers in this list.
Eloqua
Eloqua helps businesses automate their workflow by allowing companies with a small budget to use its features for free while charging a monthly or annual fee for businesses looking for enterprise-level solutions.
It integrates with a number of email marketing solutions such as MailChimp to help users create and send bulk emails easily.
It also allows you to create professional newsletters using drag & drop editor with support for HTML code, making it easier to customize the look-and-feel of your messages.
One of the drawbacks is that Eloqua doesn’t offer pricing packages for businesses with a low number of contacts. It also lacks customer support services as compared to other providers in this list.
VerticalResponse
VerticalResponse integrates with a number of email marketing solutions like Constant Contact, AWeber, MailChimp etc and allows you to create professional newsletters using drag & drop editor with support for HTML code, making it easier to customize the appearance of your messages.
It also allows you to create online stores using third-party tools such as Shopify. It doesn’t offer pricing packages for businesses with a low number of contacts but does provide a 30 day free trial period.
One of the drawbacks is that VerticalResponse doesn’t offer pricing packages for businesses with a low number of contacts, making it expensive. It also lacks customer support services as compared to other providers in this list.
Convertkit
ConvertKit is a one stop solution for bloggers, podcasters, and affiliate marketers.
This email marketing service has a low monthly cost, with no confusion about which plan to go with.
Instantly receive detailed reports on subscribers and their interactions with your content along with the most UpToDate analytics in the industry.
The customer service team offers responsive help 24/7 so you never feel lost again. Convertkit was created by internet entrepreneurs who know what it takes to be successful online.
ConvertKit pricing is broken down into four different plans. The price starts at $29/month but jumps to $49/month for the pro level.
While the majority of users will be able to get by with the cheaper plan, there are some features in pro that justify the spending difference.
The service also offers a 30day free trial for users trying to decide whether the service is right for them.
The Basic plan includes 3,000 contacts and support for 8 integrations.
You can send 100 emails per day with unlimited newsletters and subscriber list growth that you control.
The basic plan also includes access to reporting tools like Google Analytics, Mailchimp, and Aweber.
ConvertKit includes a free CRM in the basic plan, allowing you to stay organized and productive.
Account members can create public and private groups, favorite subscribers, view workflows for frontend user permissions, and more.
The Pro level allows for 20,000 contacts with unlimited integrations and email sending. There is a team license option for small teams and agencies up to five people.
This level also offers a dedicated account manager.
The Business plan includes all the features of pro, but gives you an unlimited contacts list, 100 team members, and more advanced reporting tools.
The Enterprise Level has even more robust features that larger organizations can take advantage of.
ConvertKit offers all the major features that other email marketing services provide like A/B testing, widgets and popups, RSS to email, and autoresponders.
With Convertkit you can also create time-based autoresponders, allowing you to send messages only at the best time for the subscriber.
If you are already using another email service provider, ConvertKit can be integrated easily with all major CRMs and email providers.
You can still send emails through ConvertKit while leaving your current client in place for quick access to contacts.
The latest addition to ConvertKit is an affiliate marketing feature that allows you to track and pay other companies for promoting your product.
The ConvertKit team is always available to help you with any questions or concerns about the service.
You can connect directly through their social media channels or send them a message from within your account dashboard.
The team also makes weekly posts on education and information, making it easy to discover new ways to take advantage of the powerful features available.
ConvertKit is an email marketing service that helps you increase your sales and revenue growth naturally.
While other services are pushing new features, ConvertKit remains focused on the fundamentals to help you stay ahead of the competition.
It takes less than five minutes to start a free trial or see which plan is best for your business.
Visit our ConvertKit review here to see why this might be the email marketing service you’ve been looking for.
ConvertKit pricing is broken down into four different plans. The price starts at $29/month but jumps to $49/month when you add subscribers.
The pricing chart breaks down which features are available in each plan.
Ontraport
Ontraport is an all-in-one sales automation tool offered by iContact that integrates with email marketing solutions like MailChimp and Constant Contact to help you create professional newsletters using drag & drop editor with support for HTML code, making it easier to customize the appearance of your messages. It also comes with real-time analytics that helps users track leads.
One of the drawbacks is that Ontraport doesn’t offer pricing packages for businesses with a low number of contacts. Another drawback is that Ontraport lacks customer support services as compared to other providers in this list.
MoonMail
MoonMail is the most advanced email marketing company on the moon.
Our qualified experts are responsible for making companies like Gillette and Skype billions of dollars in advertising revenue annually.
If you’re not using MoonMail to produce your emails, you’re missing out.
MoonMail has everything you need to make your email marketing campaign successful.
Unlimited email templates mean you can find the perfect template for any type of email.
With MoonMail, you’ll know that every single one of your emails will be unique and equally impressive.
You’ll have complete control over which type of content is being sent. Send only the best emails to your customers.
Each email is professionally designed by our team of email marketing experts. You don’t have to worry about getting bogged down with complicated HTML or coding your own templates.
Our templates are designed for optimal readability and feature a responsive design, which means they’ll look great on any device desktop, tablet, or mobile.
Manage your templates, send times, and contacts with ease. MoonMail’s drag and drop editor makes it easy to add images, links, and other content to your email without touching a line of code.
Personalize your emails for each individual recipient with custom designed merge tags.
You can even add customized links that will prefill recipient’s name into the content that they are most likely to engage with.
With MoonMail, you’ll have complete access to our customer service team 24 hours a day, 7 days a week.
We can help your business in any way possible create your email templates for you, monitor your campaigns, or even design an entirely new template.
MoonMail is free for the first month. After your trial is over, subscribe to one of our affordable monthly plans. With each plan you’ll receive more features and greater benefits than the last.
Our plans are scalable, which means you can easily upgrade or downgrade according to your business needs at any time.
Conclusion
Best Email Marketing Software for Small Businesses 2021 Reviewed and Compared
With the ease of use, affordability, automation and even sending emails from your phone anywhere.
It’s hard to imagine how businesses managed without email marketing software in the past.
With so many options available to choose from, selecting the right one can be a daunting task.
To make your life easier, we reviewed the top email marketing solutions available on the market today and discussed their pricing plans, features they offer etc.
In our experience with these tools each one of them has their own benefits and drawbacks based on your needs as an entrepreneur or business owner.
You know better than us what email marketing services you want. If you’re new to the world of online business, make sure that you consider all these features when picking out your email marketing software. Happy Marketing.
We’d love to hear in the comments below from those who have some experience with one or more email marketing tools above.
What do you like? Dislike? You can also add your own recommendations about the best email marketing software to try.
